Along with digital press releases that can be sent free of charge on the internet, the process of sharing information about your brand has gone through dramatic change and evolution. Ten years ago, brands announced a new product line by sending out a press release to targeted journalists and news.
Building a brand is a lot like raising a child. As a parent, you make sure your child has a solid foundation from which to grow, so that everyone in your family can have the best experience possible in life while creating a positive impact on the world. Now, that’s.
A while ago, I started writing a book on playing your Social A Game and I had every intention of going through traditional channels to get the book published. However, as I got deeper into the book, I realized that this information is too important to wait. Traditional publishing would get.
When someone in entertainment hears the term “production value” they typically think of beautifully shot footage or highly decorated visuals of a television show or film. However, I believe there is more to this idea of production value when you add the digital age to the equation. As the producer.
There’s no doubt about it, influencer campaigns are the hot topic in the world of brands. When matched with the right brand campaign, a blogger with a highly engaged audience in a specific niche can increase a brand’s visibility with as much force as a killer Super Bowl commercial. However,.